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Economic Report - US Wine Makers Seek to Raise Sales in China
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American wine producers are hoping to increase their sales in China,
the country's growing middle class is drinking wine. The United States
just 74 million dollars in wine to China last year. But
are growing at a rate of nearly 20 percent a year.
years ago, former basketball star Yao Ming launched a wine company
Yao Family Wines. It is based in California's Napa Valley ----
of the top wine producing areas in the world. Tom Hinde
with Yao Family Wines. He says the vineyard grows only Cabernet
grapes because many people in China like red wine. The small
makes a costly product. Its top cabernet sells for 625 dollars
bottle. Napa Valley's Black Stallion Winery also looks to China as
promising market. Holly Evans works for the company. She says the
has two wines that are sold throughout the United States and
in China. Many moderately priced wines are exported to China. They
some from the San Antonio Winery in Los Angeles. Fifteen percent
its production goes to ChinaThe Wine Institute represents more than 1,000
and allied businesses through California. Spokesperson Linsey Gallagher says her group
always receiving requests from China. But she says the country is
problem for marketing. She says that, in China, it is not
that California is the fourth largest wine producing area in the
, producing many kinds of wine. Winemakers hope to expand the market
fine dry wines, including white wines, which are now a small
of the Chinese marketFor VOA Learning English, I'm Alex Villarreal.
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